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For a typical local business, how recent (i.e. new) does an online review need to be, to be relevant?

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Do people read online customer reviews to determine whether a local business is a good business?

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When you read positive reviews for a business, what is the typical next step you take?

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Why Online Reviews Are Important For Your Business

When judging a local business on its reviews, which of these factors do you pay most attention to?

Key Findings:

  • Consumers pay most attention to overall star rating 
  • Quantity of reviews is 2nd most important factor 


Key Findings:

  • 44% say a review must be written within 1 month to be relevant 
  • 69% say a review must be written within 2-3 months to be relevant 
  • 84% say a review must be written within 3-6 months to be relevant 
  • Only 16% say that reviews older than 6 months are relevant

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Key Findings:

  • 48% will visit the website after reading positive reviews 
  • 23% will visit the business premises directly 
  • 21% will continue to shop around 
  • 9% will phone the business

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  • 92% of consumers now read online reviews (vs. 88% in 2014) 
  • 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014) 
  • Star rating is #1 factor used by consumers to judge a business 
  • 44% say a review must be written within 1 month to be relevant 
  • Only 13% of consumers consider using a business that has a 1 or 2 star rating 
  • 68% say positive reviews make them trust a local business more

(source:brightlocal.com)

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Key Findings:

  • 92% of consumers regularly or occasionally read online reviews.